Youth Pro-Animal Awards Training Series – Video 5
How do you share your message online in a way that actually makes a difference? In this training session, artist, activist, and social media coach Lila Rose (@xxlilarose) offers practical guidance for youth creators on how to post with purpose, build community, and stay aligned with your values. With 25+ songs placed in film and TV and millions of video views, Lila blends creative intuition with strategic insight to help changemakers amplify their voice.
📲 What You’ll Learn in This Social Media Strategy Training:
- How to choose the right platform for your message
- When and how to post for maximum engagement
- Why analytics matter—and how to find them
- Tips for writing descriptions that boost visibility
- How to use call-to-actions (CTAs) without overwhelming your audience
- Why joy and authenticity are your greatest assets
💬 Lila Rose on Posting with Purpose
Lila opens with a reflection on her vegan journey and the power of community. She reminds youth that they’re stepping into a movement with support, tools, and visibility that didn’t exist decades ago.
“I’ve been vegan for 28 years. Back then, I had almost no friends who were vegan. I didn’t even know what to eat.”
She encourages creators to post from a place of joy—not pressure. Strategy matters, but so does your energy.
📈 Analytics & Timing: When to Post
Lila shares that Instagram’s insights are tucked away, but worth finding. Once you reach around 100 followers, you’ll start seeing data on when your audience is online. Use that to guide your posting schedule.
“I generally post around 9 a.m.—but I stay flexible. I want this to feel human, not robotic.”
📝 Hashtags & Descriptions
Forget the hashtag overload. Lila explains that Instagram’s algorithm now prioritizes long-form descriptions. Use your caption to tell a story, share your message, and include keywords naturally.
- Hashtags? Optional.
- TikTok? Still evolving.
- Best practice? Focus on the words that matter.
📱 Platform Strategy: Start Where You Shine
Feeling overwhelmed by all the platforms? Lila’s advice: start with the one that delights you.
“Do what lights you up. Build your initial community where you already feel comfortable.”
For Lila, that’s Instagram. She posts there first, engages with her audience, and then reposts to YouTube and TikTok.
📣 Call to Action: Keep It Simple
Lila emphasizes the importance of clarity. If you want your audience to take action, ask for one thing—whether it’s signing a petition, donating, or following a page.
“Don’t overwhelm your audience. Keep your CTA focused and intentional.”
She also notes that CTAs can live in your caption—you don’t always need to say them in your video, especially if your content is more performative or artistic.
🌱 Final Takeaways: Strategy Meets Soul
Lila’s approach blends analytics with intuition, structure with softness. She reminds youth that impact doesn’t come from perfection—it comes from alignment.
“Start where you are. Post what excites you. Stay flexible. And lead with your heart.”
📺 Watch the Full Video with Lila Rose
Learn how to post with impact, build your community, and stay true to your voice—starting today. 👉 Watch Now
This wraps our five-part mentor training series. Thanks for tuning in!
