Youth Pro-Animal Awards Training Series – Video 4
How do you tell a story that moves people—and drives change? In this training session, digital visionary and activist Travis White (@traviswhite) shares his approach to messaging and storytelling for youth creators. As the founder of TLW Agency and RAYVENT, Travis uses media to elevate underrepresented voices, spark cultural shifts, and build movements that resonate far beyond the screen.
🎥 What You’ll Learn in This Storytelling Training:
- Why vulnerability and intention matter
- How to use photos, carousels, and captions to tell visual stories
- Tips for structuring your message with clarity and compassion
- A 3-part framework for building impact-driven content
- How to stay grounded while sharing personal experiences
💬 Travis White on Storytelling with Purpose
Travis opens with a reminder: storytelling is therapeutic. Whether you’re creating content about animals, food, or personal growth, your story has the power to connect, heal, and inspire.
“We’re all here to connect and grow with one another. Your story will resonate—because someone out there needs to hear it.”
He shares his own journey: leaving a celebrity job, launching his own brand, and navigating personal loss. Through it all, storytelling becomes a tool for healing and impact.
🧠 The 3-Part Framework for Powerful Messaging
Travis offers a simple yet profound structure for crafting meaningful content:
- Identify the Problem
- What issue are you addressing?
- Is it animal exploitation, food injustice, or emotional healing?
- Express the Feeling
- How does it make you feel?
- Sadness, joy, anger, hope—lean into it.
- Offer Hope & Action
- What do you want to change?
- Share a recipe, support a sanctuary, or inspire others to take action.
“Don’t call it a niche—call it a problem. Then show how you feel, and what you’re doing to grow from it.”
📸 Visual Storytelling: Photos Still Matter
While video is powerful, Travis reminds youth that photos—especially Instagram carousels—can be just as impactful. He treats social media like a diary, using images and captions to express emotion, share experiences, and build connection.
“Sometimes the moment is stronger than the video. I write it out like a diary—so someone else can feel it too.”
💡 Tips for Authentic Messaging
- Pause and reflect while filming—don’t rush your words
- Avoid filler phrases like “um” or “you know” to stay intentional
- Lead with compassion in your captions and voiceovers
- Use positive language that invites growth and empathy
- Stay true to your values, even when sharing hard truths
Travis also encourages youth to study their own speech patterns and refine their delivery—not to be perfect, but to be clear and connected.
🌱 Real Stories Build Real Trust
Travis highlights youth creators who share their work with farm sanctuaries through honest, compassionate storytelling. Whether through video or photos, their impact is amplified by staying grounded in truth.
“Live well, honestly. That’s the practice that makes your storytelling powerful.”
🎬 Final Challenge: Lead with Love & Light
Travis closes with a challenge: Be intentional. Be emotional. Be hopeful. Whether you’re creating a plant-based recipe, filming a sanctuary visit, or sharing your personal journey—lead with love and light.
“No matter the circumstances, spread love and light. Your story matters.”
📺 Watch the Full Video with Travis White
Learn how to craft stories that connect, heal, and inspire—starting today. 👉 Watch Now
Stay tuned for our next mentor training post:Strategy & Posting with Impact with Lila Rose
